Many residents were alarmed this my morning by an Amber Alert on their phone for the first time.

Luckily the two children were found safe and sound.

I have AT&T and this was the first time I got an amber alert on my phone, and apparently this is not a new thing.

Matt Ryan, Townsquare Media

As of January 1, 2013, AMBER Alerts™ are now automatically sent through the Wireless Emergency Alerts (WEA) program to millions of cell phone users. If you have a WEA-enabled phone, you are automatically enrolled for the three alerts: President, Imminent Threat and AMBER Alerts. The addition of AMBER Alerts to this notification system is a result of a partnership between CTIA and the wireless industry, the Federal Communications Commission (FCC), and Federal Emergency Management Agency (FEMA).

This is a great idea and if it was designed to get our attention, mission accomplished. The only problem is that I got my alert at about 9 a.m., after the children had been found. Lots of people got the alert as early as 6:45.


Did you get the alert on your cell, and when?

Is this the first time you got a mobile Amber Alert?