Normally with new artist albums, there's heavy promotion for weeks, if not months, to build up some hype for it.

When you're someone like Beyonce though, you don't follow the rules. You do what you want, and you rock it.

Just after midnight, Beyonce released a brand new 14-track self-titled album, available only on iTunes. It also includes a corresponding music video for each track, plus a few bonus videos.

That's right, a 32-track video/song album with absolutely no promotion, aside from announcing it on her Instagram.

The songs feature some heavy hitters too, like husband Jay-Z, Justin Timberlake, Drake, Frank Ocean, and even a cameo by young daughter Blue Ivy.

She also released a video on her Facebook page, in which she says, 'I see music, it's more than just what I hear.' The video is full of rapidly spliced photos and clips, seemingly from the new album.

The album is available now for $15.99 HERE.

Surprise indeed. Give her PR team a raise.

When is the last time you bought a full album? Tell us in the comment section below!