Get ready to break out your Elf for an occasion other than Christmas!

Why should your elf stay at the North Pole all year long....shouldn't he be allowed to help celebrate BIRTHDAYS?

Well, a new tradition for girls and boys is about to begin. At the request of children around the world, Santa has given special permission for his elves to share birthdays with the families who love them.

The Elf on the Shelf: A Birthday Tradition will tell the little-known story about how birthdays are celebrated at the North Pole...and how you can invite your elf to celebrate your children's birthdays.

Of'll probably want to get the new kit with the new book so that you have the special instructions on just how to invite your elf for a birthday visit -- along with a festive birthday OUTFIT for your elf to wear!