Facebook unveiled an updated look to its News Feed feature today.

Facebook announced that new changes would start being rolled out immediately. Users of the desktop website will start seeing changes today. If you use Facebook on your smartphone or tablet, changes will happen over the next few weeks.

The new News Feed, said Zuckerberg, will:

give everyone in the world the best personalized newspaper in the world.

Facebook has only leaked that the new design would involve a revamped News Feed, the central stream of postings, photographs and other updates that any particular user can see to check out information relevant to the people, places and businesses they follow, subscribe to or “like.”

One expert says it’s no secret why Facebook is making changes. The News Feed is why people log-on to the site, says Wedbush Securities analyst Michael Pachter, ad any changes that will engage more people there means more money from and for advertisers.

You may have noticed recently that you see more paid or sponsored items on your news feed.

  • Images are much larger. The person sharing the content and their caption are embedded inside the image, instead of presented on top.
Facebook
  • A Following Feed focuses on pages users follows, such as news organizations, sports teams and more.
  • Photos feed focuses on images shared by friends through Facebook and Instagram.
  • Users can break down feeds by Friends, Music, Photos, Games and other topics. Content is displayed chronologically.
  • If users follow a certain brand, they can receive related articles based on the most commonly shared stories. NPR and Taylor Swift cited as examples. "A richer, simpler, more beautiful News Feed,' one Facebook developer describes.
  • Sharing content boasts a larger presence on News Feed. When several users call out a link, the display is much larger. Users can hover over each person who shared the item to view their comment and the replies from their friends.
  • Finding new friends take up a bigger spot on News Feed, too. When a user like a page or makes a friend, a smaller version of the user's profile pic and cover image appear. Check-ins are pushed more, too.
  • Link sharing more prominent, too. Images and actual link takes up more space, and icons will even pop up for some sources, such as The Washington Post.
  • Images are much larger. The person sharing the content and their caption are embedded inside the image, instead of presented on top.