It's that time of year again.  The Jersey Fresh growing season is underway.

Flickr User Martin Cathrae

"Our state's farmers are hard at work growing the Jersey Fresh fruits and vegetables we all love," said State Secretary of Agriculture Douglas Fisher.  "You can find this wonderful Jersey Fresh produce in supermarkets, community farmers markets, roadside stands and restaurants throughout the state.  Make sure to ask for Jersey Fresh and support our farm families."

There are two new initiatives this year to assist consumers seeking local products.  The Department of Agriculture recently kicked off its new sports-themed marketing campaign, Jersey Fresh:  Another Great Season, which showcases farmers as champions, growing more than 100 varieties of the finest and freshest fruits and vegetables.  The campaign includes television, radio and print advertisements.

The Department also revamped its Jersey Fresh website, www.jerseyfresh.nj.gov, and added many more features including lists of certified organic farms, community supported farms, recipes, nutrition and food safety information.