Maybe he just should have stuck to the Jersey Shore!

Jon Bon Jovi isn't having any luck unloading his Soho penthouse, which returned to the market Thursday with a $37.5 million price tag.

Jon originally put the 7,452-square foot duplex at 158 Mercer Street on the market last March for $42 million. And that was after an unseccessful off-market hunt for a buyer.

He then slashed the asking price to $39.9 million last September, and finally took the property off the market in Janaury.

Jon originally got the penthouse in 2007 for $24 million, then put it on the market following a renovation.

The 5-bedroom home has several fireplaces, a media room and a rooftop deck.

If you'd like to see a picture of it, CLICK HERE...and HERE.