Not this again! One Direction heartthrob Harry Styles was spotted on a date with 'Keeping Up With the Kardashians' starlet and model Kendall Jenner ... but it may not have been legit.

Hollywood Life reports that while Jenner, 18, and Styles, 19, were snapped leaving Craig's restaurant on Nov. 20, it may not have been a romantic outing that either one of them planned. Jenner was photographed being absorbed with her phone while Hazza drove away from the eatery, and neither of them looked particularly happy.

That's because Jenner and Styles were set up by their management and public relations teams to drum up PR for 'Midnight Memories' and Jenner's modeling career.

"They were originally put together on dates to get him in the news for album selling purposes, and to make Kendall get some news as well," a source revealed. "But they actually became friendly from it!"

However, something may still blossom from this. Another insider added, "She really likes him! But their schedules rarely mesh, which is relationship poison."

If you recall, when Styles infamously romanced Taylor Swift, it was rumored to be a similar situation because of the timing of their relationship ... though given how bitter Swift still seems about their split, we think that short-lived love affair was a real one!