Kmart ‘Jingle Balls’ Christmas Ad Goes Viral [VIDEO]

Remember Kmart's 'Ship your Pants' ad that caused a firestorm back in April?

Well they are back with another controversial ad, just in time for the holidays!

The ad called 'Show your Joe' starts with six men in suits ringing bells behind a table...when the table is removed, you see the men are wearing only festive boxers underneath their jackets, and they squat to seemingly play 'Jingle Bells' by shaking their man bits.

It's all to showcase Kmart's Joe Boxer line.

I'll admit it, I think the ad is harmless and while not as funny as 'Ship your Pants,' it made me giggle. My favorite thing about it is it's being referred to as 'Jingle Balls.' (Merry Christmas!)

Yet, of course, many parents are clamoring for the ad to be pulled from the airwaves, saying on Big K's Facebook page that the ad is 'not cute, just gross' and 'can be blamed for taking the innocence out of children [sic].'

It seems that just as many people love the ad though, so it doesn't seem like it's going away. (Plus, everyone's talking about them...which is really the point!)

Forget the commercial, I think it's far more offensive that Kmart is going to open at 6 a.m. on Thanksgiving, but that's a whole other story!