A Jersey City wine shop has banned Snooki from the premises, before she and J-Woww have even arrived.

The store's owner told TMZ that he doesn't want to be involved with the Jersey Shore spinoff headed to town. He told the website, "The only thing they are good for is ridicule and amusement. There is no upside business wise, and the potential downside is God knows what. Why feed the embarrassment?" He added that the ban extends to JWoww as well.

Our hats go off to Jersey Wines and Spirts on Jersey Avenue in Jersey City. Let's hope more business in the JC are soon to follow.