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Lou & Liz Billboard Campaign Is Launched

Lou on the billboard
Lou Russo, Townsquare Media

When I first saw the new billboards I was filled with joy.  I thought our awesome creative team had captured what the morning show is truly about.

I was sitting at a gas station the first time I saw it. I looked up and there it was. Me! An 8 foot tall me! I was the rock star I always wanted to be. But I had a nagging feeling there was something behind that tree. Something to the right of the tree that I might not like as much as what was to the left of the tree. I was right.

Lou and Liz billboard
Lou Russo, Townsquare Media

Well, I guess we’re sharing the billboard. Half of a billboard is better than no billboard at all, right?  Hey, is that a can of airbrush she’s holding?

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