New research shows retail therapy...a.k.a. shopping...can be cheaper than a therapist!

Researchers at the Kellogg School of Management say a large percentage of women choose shopping as a way to cope with life's challenges rather than seeing a therapist.

Professors conducting the study say the results of the study show that retain shopping can dull your pain, and that walking around a mall can quell your anxieties.

The researchers say that shopping to feel better is different from emotional eating, which is more commonly used to get past an event and try and "forget all about it."

I must say, I know that shopping, even if it's window shopping while strolling down a quaint main street, soothes my nerves almost every time I try it!