Rear Gear: The Weird New Pet Trend?

It's one of the most absurd pet products I've ever seen...and I can't stop laughing about it.

The slogan? "No more Mr. Brown Eye."

Speechless? Me too.

They range from $6 for standard Rear Gear butt covers to $20 for custom designed tags. (What better place for your company logo??)

The Etsy page describes it as a 'novelty product not intended for everyday use' while the regular website assures that this product will boost your pet's confidence!

I don't know if this is meant to be a joke or a serious product, but it's probably the greatest thing we'll see all week.

Seriously though...this picture:

I can't even...