It was the question that divided the world last week, what color is that dress? Now, the Salvation Army has used the publicity around the WHITE and GOLD (or blue and black) in its powerful new domestic violence campaign. 

The silliness #Dressgate is being used for good and launching a powerful awareness campaign around domestic violence.

The organisation has produced a poster showing an image of a woman, covered in cuts and bruises.

Salvation Army
Salvation Army
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The message on the ad reads: 'Why is it so hard to see black and blue?'

A caption adds: 'The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.'

The whole "what color is the dress" thing is not so funny anymore. Way to go Salvation Army for using a viral social media phenomenon for good!

 

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