Did you see Scarlett Johansson's commercial for Soda Stream during the Super Bowl last night? What you saw was censored. See the original here.

So, what's the problem? Four words. "Sorry, Coke and Pepsi." Obviously, the NFL has a very lucrative relationship with both Coke and Pepsi. It was felt that if this commercial was aired as you just saw it, the two soft drink brand would be upset.