The 2014 phenomenon returns to raise ALS funds and awareness, and Renee Zellweger and Justin Bieber are two of the first high-profile folks to douse themselves.
In the last two weeks, the Ice Bucket Challenge has quite literally “soaked” the nation. Everyone from Ethel Kennedy to Justin Timberlake has poured a bucket of ice water over his or her head and challenged others do the same or make a donation to fight ALS within twenty-four hours.