DUI Attorney Marketing Strategies: 18 DUI Lawyer Marketing Ideas for More DUI Lawyer Leads
With Q4 in full swing, now is the perfect time to try some new DUI attorney marketing strategies for your law firm. If you’ve been wondering how to get more DUI attorney leads, we’ve got a ton of things you can try—and it all begins with your DUI lawyer website design.
It’s important to try a variety of things when it comes to DUI lawyer marketing. Why? Because every DUI lawyer needs DUI lawyer leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new DUI attorney leads, it becomes impossible to grow your legal practice.
But, if you create a system that attracts new clients and delivers new DUI attorney leads to your practice like clockwork, that’s a recipe for:
- More profitable cases for you and your team
- Increased visibility in the public sector
- A dependable way to grow legal practice
We know why DUI attorneys need to generate DUI attorney leads, but how can you do it affordably and efficiently? The answer is: good DUI lawyer marketing with good DUI lawyer website design. If you’ve ever wondered how to get more DUI attorney leads, follow the steps below—and consider working with a DUI lawyer marketing agency to grow your law firm!
1. Get More DUI Attorney Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your legal practice
- Read about the DUI attorney services you provide
- See your service area
- Get in touch with you about legal needs
- Become a quality DUI attorney lead for your practice
Without a DUI attorney website and professional DUI attorney website design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.
Without a website, your practice might as well not exist at all. A DUI lawyer marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top DUI lawyer marketing ideas that’s been proven time and again to generate quality DUI attorney leads and grow your legal practice. So, if you’ve been wondering how to get more DUI attorney leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in DUI attorney leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local DUI attorneys.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a transaction.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality DUI attorney leads. DUI lawyer marketing companies can also set you up with a professional DUI lawyer website design and share other DUI lawyer marketing ideas.
3. Always Use Local SEO to Generate DUI Attorney Leads
Search engine optimization (SEO for DUI attorneys) is still king in the DUI attorney digital marketing space, which is why DUI lawyer SEO is so popular. SEO is what moves your practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, DUI lawyer SEO alone can generate the majority of your DUI attorney leads (but we still recommend reading the rest of these DUI attorney marketing ideas)!
A good first step is setting up your Google My Practice account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a DUI attorney marketing agency and let an expert in DUI lawyer SEO get you up and running.
4. Use Google’s Local Service Ads to Get More DUI Lawyer Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for DUI attorneys, at least 7 of them will click one of those ads and turn into a DUI attorney lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in DUI attorney digital marketing, then use DUI lawyer SEO and a professional DUI attorney website design to hook your potential clients.
5. Get More DUI Attorney Leads Through Facebook + Instagram
Still wondering how to get more DUI attorney leads? DUI attorney marketing on Facebook and Instagram can be a cost-effective method for DUI lawyer marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a DUI attorney in the future. If you’ve been wanting to try DUI attorney marketing on social media, this is definitely one of the top ideas worth trying.
Paired with DUI lawyer SEO and professional DUI attorney website design, this is a powerful way to grow your legal practice. A DUI attorney marketing agency can get you set up.
6. Ad Retargeting Is a Fresh DUI Attorney Marketing Strategy
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your practice.
Retargeting is a great way to keep your legal practice and website in front of potential clients who have already shown interest by visiting your website. This is one DUI attorney marketing strategy well worth trying, especially if you’re already getting good traffic to your DUI attorney website. Throw in some SEO for DUI attorneys for an extra visibility boost!
7. Create a DUI Attorney Facebook Group
Having a dedicated Facebook practice page for your law firm is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into DUI attorney leads and help grow your practice.
8. Content Marketing = DUI Attorney Advertising
Creating content for your ideal clients is a great way to get more DUI attorney leads. Consider writing blog posts and articles that you can post on your DUI attorney website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Penalties for DUI
- Field Sobriety Tests
- Blood Alcohol Limits
As you write these articles, plug your DUI legal services. Suggest that readers go to a DUI attorney they can trust and—if you’re affiliated with any other legal services—talk them up!
9. Email Marketing = DUI Attorney Advertising, Too!
Email marketing is one of the oldest forms of DUI attorney marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your law firm, you’ll make (on average) a $40 return on your investment.
Because most DUI practices overlook the benefits of email marketing, it’s a great lead generation option for your law firm. For instance, practices that stay in touch with their ideal clients via email generate 50% more sales-ready DUI lawyer leads and spend 33% less money on making sales.
10. Create Helpful YouTube Videos About DUI Legal Services
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful DUI-related videos. The videos can document your day-to-day activities, walk through various legal scenarios or provide a platform for testimonials. These videos will build your credibility as a DUI attorney and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your DUI attorney website so they can learn more.
11. Get DUI Lawyer Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local lawyers and law firms. In particular, try to connect with complementary legal service providers—they’re likely to send more DUI attorney leads your way!
12. Reputation Management Affects Your DUI Law Firm
Did you know 85% of people search online to find local DUI attorneys? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your terms fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your DUI legal services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your law firm name and phone number.
Online, list your DUI practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more DUI lawyer leads.
13. Make Your DUI Attorney Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your DUI attorney marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive rates, your reputation, your staff, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your DUI attorney marketing!
If you’re not sure where to start, take a look at how your competitors are generating DUI attorney leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Years of experience
- Specialized services
- Level of service
Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it!
14. Send Out Direct Mailers to Get More DUI Attorney Leads
Here's another DUI attorney marketing strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for DUI attorney leads from other sources to determine if this is a viable solution for you.
15. Canvass the Area to Generate DUI Lawyer Leads
Canvassing an area to generate DUI attorney leads might seem like an old-school marketing tactic, but it can still be effective in DUI attorney advertising. After all, clients are more likely to work with you when they can put a face to your practice.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment or get their contact information.
- Have a script ready, so you’re better prepared.
- Follow up with potential clients after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s new DUI attorney leads!
16. Increase Referrals to Get More DUI attorney Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your legal practice, and give them a discount in return. Since people are far more likely to use a lawyer that a friend recommends to them, this is one DUI attorney marketing strategy you shouldn’t pass up.
17. Generate Positive PR For Your Firm
Establishing a relationship between your law firm and the community you serve is a critical component of any effective DUI lawyer marketing strategy. Whether it’s pro bono work, charitable giving or other philanthropic activities, this is a great way to establish a positive image for your future clients!
18. Don’t Pay for DUI Lawyer Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your law firm, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your DUI attorney website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your legal practice is using DUI attorney digital marketing. Combined, SEO for DUI attorneys and professional DUI attorney website design can increase your online visibility and win you more DUI attorney leads.
Sign Up With Townsquare Interactive to Maximize Your DUI Attorney Marketing Budget
Website design isn’t the only element of an effective DUI attorney marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate DUI attorney leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for DUI attorneys and reputation monitoring, can strengthen your DUI lawyer marketing campaign and help you to generate more DUI lawyer leads.
The team at Townsquare Interactive specializes in creating DUI attorney marketing campaigns and DUI attorney website designs that generate DUI lawyer leads across the country. All of our DUI attorney website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your DUI attorney marketing campaign to the next level.
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