The rumors have swirled for a long time. You hear it all of the time.

In one way or another, the so called word has regularly spread that the Hamilton Mall, in Mays Landing, New Jersey is closing.

The Hamilton Mall management has directly responded in writing about this on Saturday, September 27, 2024.

On official Hamilton Mall stationary, the mall management wrote the following in response to the many rumors of its alleged demise:

September 24, 2024

TO: MALL TENANTS

FROM: MALL MANAGEMENT

RE: Hamilton Mall is NOT closing

It has come to mall management's attention that rumors are circulating around the building that the mall is allegedly closing. Please be advised, this is NOT credible information and is completely false.

Going forward, please address any comments or concerns directly with mall management to avoid spreading gossip and untrue information. Thank you for your cooperation and have a great day!

Retail Dead or Alive - Eric Smith photo.
Retail Dead or Alive - Eric Smith photo.
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As you can imagine, this issue has gone viral on social media and the comments are mostly very harsh about the Hamilton Mall.

It’s very tough for me to read these comments because the Hamilton Mall was such a big part of my childhood and young adulthood … and, The Shore Mall (once called Searstown Mall) more than 50 years ago.

A great Facebook page called “What is going on in Mays Landing?” has generated hundreds of comments about the wide spread rumors that the Hamilton Mall is closing.

I didn’t do an official count, but, likely 95 percent of the comments are negative in nature.

Area residents have watched so many stores close at the Hamilton Mall. it’s hard to put a good face on this.

However, in fairness, it’s very hard for “bricks and mortar” malls to compete against the digital age.

Shoppers have the choice of ordering from their smartphone or computer keyboard, or, getting in a car and driving to the free standing mall.

That’s not to say that certain are malls are not booming. I went to the Orlando, Florida mall not long ago and this enormous mall was jam-packed with shoppers.

I’m rooting hard for the Hamilton Mall to make it.

It’s been such an important fixture in the Atlantic County, New Jersey area for generations.

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