The shocking and controversial death of 104-year-old Planter's Mr. Peanut leading up to the Big Game had everybody talking. Little did we know that this tragic event would give birth (literally) to a new phenomenon.

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Introducing Baby Nut.

There were undoubtedly collective "aww's" at your Big Game party on Sunday. The world has fallen in love with Baby Nut.

It was only a matter of time before Baby Nut started making its way into our homes in many different forms. Have you seen shopbabynut.com?

If you don't have a food allergy, snuggle up to a Baby Nut plushie.

Planters

There's even a Baby Nut onesie for your baby nut!

Planters

And, I may or may not have ordered this shirt for myself.

Planters

Phone cases, socks, pint glasses, Baby Nut is everywhere!

Check out all the merch, go nuts! Alright, enough puns.