This stagnant post-Summer weekend was the perfect time and place for ‘The Possession,’ After all, September is where many movies go to die, so isn’t it an appropriate place for a horror movie? With no new competition, it wasn’t a question of whether or not the film was going to grab the number one spot, but how much it was going to make while doing so.
Since the box office numbers from last week were not formally released until after the weekend passed, we need to play a quick game of catch-up with ‘The Dark Knight Rises.’ The third and final of Christopher Nolan’s Batman movies opened to $160 million, a number that is staggering, but not record breaking. Did it even stand a chance of breaking the $200 million mark and challenging ‘The Avengers‘ for highest opening weekend of all time? Did the tragic events in Aurora, Colorado have an adverse effect on the opening gross? To that second question: yes. To that first question: no.
When it comes to winning big at the box office, never bet against Pixar. ‘Brave‘ is not only the acclaimed animation studio’s thirteenth film, it is their thirteenth film to open at number one at the box office. It’s a track record that just about everyone else in Hollywood would kill for.
For those of us who follow the box office, this weekend was a case of deja vu. Once again, ‘Madagascar 3: Europe’s Most Wanted‘ headlined the top ten and once again, ‘Prometheus‘ snatched the number two spot. Both films managed to keep their momentum despite the opening of two new releases starring two of the biggest movie stars in the world. That’s good news if you’re ‘Madagascar 3′ or ‘Prometheus,’ but pretty bad news if you’re Tom Cruise or Adam Sandler.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
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