I know that headline is a bit confusing and this seems too good to be true. Let me break this down.

BK has a new app and the burger chain has come up with a no-holds-barred way to market it. Basically by trolling McDonald's.

First things first, download the app. Then get within 600 feet of a McDonald's location. That will automatically unlock the one cent Whopper deal. Just pull up to BK with your app and claim your sandwich.

If you don't know where the closest BK is, the Burger King app will navigate you.

BK is calling this "The Whopper Detour" and it's only running through December 12.

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