Marketing for Bakeries: Top 20 Marketing Ideas for Growing Your Bakery Business
Your bakery makes the most delicious baked goods in your area – but how do you get the word out? Your loyal customers will certainly spread the news through word of mouth. But you need a more powerful strategy to draw in a significant amount of new customers for your bakery.
Marketing for bakeries attracts new customers to your small business, which directly results in:
- Making more bakery sales
- Increasing revenue for your bakery
- Growing your bakery business
There are tried and true marketing strategies for bakeries that draw in more customers. This list of the top 20 bakery marketing ideas will show you how.
Top 4 Marketing Tips for Bakeries
- Have an excellent website at the center of your bakery’s marketing strategy
- Target and reach the right customers for your bakery with SEO marketing and PPC
- Generate more quality leads for your bakery with local SEO
- Maximize your bakery’s marketing budget by getting help from Townsquare Interactive
1. Have a Great Website at the Center of Your Bakery Marketing Strategy
It’s essential for your bakery’s marketing strategy that you have an excellent quality website. Sure, there are lots of simple do-it-yourself website builders available, but these look generic and simply don’t have the features you want your website to have.
The things you need in a website are:
- Modern and streamlined design
- Easy for customers to navigate
- Multiple call-to-action buttons
- SEO title tags and metadata
- Mobile-responsive design
- Utilizing Google’s best practices
Townsquare Interactive’s dedicated website design team can create you a website that’s optimized for Google and effectively attracts customers to your bakery.
2. Get SEO (Search Engine Optimization) On Your Side
When someone is searching for a delicious bakery in the area, the first thing they’ll likely do is search on Google. So how do you make sure that your bakery shows up higher than your competitors in Google search results?
It comes down to SEO, or Search Engine Optimization. Smart SEO analysts are able to narrow down a list of keywords that your ideal customers will be searching for on Google. Then those keywords are artfully included in the custom content of your website.
3. Advertise Your Bakery on Google with PPC and SEM
Having a good online advertising campaign for your bakery is a proven strategy for winning more customers. Now that you’ve got a beautiful, functional website, you want to use advertising to get people to visit it.
PPC (Pay-Per-Click) and SEM (Search Engine Marketing) increase your bakery’s online visibility in a cost-effective way. Businesses who advertise on Google make an average of $2 for every $1 spent.
4. Redirect All Your Marketing Assets Back to Your Bakery’s Website
With any communication you have with anyone about your bakery, be sure that it’s easy for them to visit your website. Your website should be the hub that all other marketing materials link back to.
As an example, include your website’s URL in your email signature, and in the bio section of all your social media accounts. Have your website URL printed on your business cards and even on your product’s boxes.
5. Grow Your Bakery’s Email Subscriber List
In digital marketing, email addresses are gold. That’s because once you have a potential customer’s email address, you can communicate with them forever afterwards. One vital bakery marketing idea is to focus on growing your email subscriber list.
Have an easy-to-complete form visible on your website where visitors can sign up for your email newsletter. You can offer an incentive for signing up, like a free download or a discount code.
6. Find a Powerful CRM Tool for your Bakery
When you’re growing your bakery’s email subscriber list, you’ll want to be sure that you’re keeping their information in an organized way. Customer Relationship Management (or CRM) software keeps track of all your customers’ data.
A CRM tool can help you use the data you have on your bakery’s leads so that you can personalize your marketing messages. An example of this is sending a “Happy Birthday” email offer when a customer’s birthday rolls around.
Townsquare Interactive’s CRM tool is perfect for managing this important data!
7. Use Email Marketing Campaigns to Nurture Your Bakery’s Leads
Once you have gathered email addresses, the next step is to create an effective email marketing campaign to keep in touch with your leads. The goal of a bakery’s email marketing campaign shouldn’t be to sell, sell, sell. Instead, provide value for your audience that will build their trust.
Putting together an email marketing campaign for your bakery doesn’t have to be as difficult as it sounds. With Townsquare Interactive’s easy email marketing tool, you can use simple drag-and-drop templates to create beautiful emails.
8. Utilize SMS in Your Bakery’s Marketing Strategy
Email marketing is very effective because people check their emails so regularly. But what do people do on their smartphones even more regularly? They check their text messages. When people hear that sound, they’ll pick up their phone and read the message.
This makes SMS marketing (or text message marketing) an essential part of your bakery’s marketing campaign. Collect customers’ phone numbers and send out a text whenever you have a special going on. It works!
9. Increase Your Bakery’s Great Reviews
Many of your customers will never get around to posting a review of your bakery, even if they absolutely loved what they ate. The way around this? Remind your customers to leave an online review.
Send out an email to your loyal customers asking them to click a link to leave you a review. Put a message on your cake boxes reminding them. Those good reviews will start to pile up and your bakery will look very appealing to future customers.
10. Make an Appearance at Community Events
Another excellent idea for marketing your bakery is to find upcoming community events that you can participate in. Cake is a universal way of celebrating, and it just so happens you bake the best cakes.
Get involved in causes that resonate with your customers, and make yourself visible to them there. Hand out free samples for people to try, or sell customized versions of your most popular baked goods.
11. Put a Special Offer on Your Bakery’s Business Card
Let’s be honest – when you give someone your business card, they will often either lose it or throw it away. That’s because there’s no real incentive to keep your contact information for later.
A good idea for bakery marketing is to have a special offer on your business card. This will encourage people to keep the business card and will radically increase the likelihood that they’ll make a purchase from your bakery.
12. Create a Referral Program for Your Bakery’s Customers
Word of mouth is a powerful selling tool. Consumers trust the recommendations of people they know far more than any advertising. Your loyal customers love your bakery’s products, so you need to have a way to leverage their support.
Creating a referral program for your bakery is a great way to do this. Offer an incentive for both the referrer and the referee, making it a great deal for your customers to refer their friends.
13. Step Up Your Bakery’s Social Media Presence
Social media is a unique and powerful way to connect with potential customers in a human and authentic way. With social media you can meet your target audience on their time, in the places where they spend the most time online.
Having a strong social media strategy for your bakery will allow you to increase brand awareness, engage in conversations with your target audience, and make your small business appear relatable and trustworthy.
Managing your bakery’s social media takes time and effort. Townsquare Interactive has an expert team of social media managers who can handle your social presence while you concentrate on growing your bakery business.
14. Promote Your Bakery’s Social Media Accounts Wherever You Can
Make your bakery’s customers aware of your social media accounts in any way you can think of. Some great ideas are to include social media links in your email signature and on your website. You can even have your social media URLs printed on your bakery’s product boxes.
People will take the time to click on your social media links so that they can find out more about your bakery, and get in touch with you in a convenient way.
15. Use Pinterest To Draw Traffic To Your Bakery’s Website
Pinterest is often overlooked by small businesses, but it’s a perfect social media platform for bakeries. You can create eye-catching recipe infographics using a design tool like Canva.
Pinterest users frequently search for great recipes and baking ideas. This makes it a great way to share value with your target audience, create a name for yourself as an expert in your industry, and attract organic traffic to your website.
16. Start a Facebook Group for Your Bakery
You probably have a Facebook business page for your bakery already. Facebook groups are different from business pages, but they can be associated with your existing Facebook business page. Facebook groups are communities that users can join in order to share ideas, be inspired, and make connections.
Creating a Facebook group makes it easier to get your messages out to your target audience. While the Facebook algorithm may cause your bakery’s posts to be lost in a sea of information, Facebook group members will get notified when a new post has been made.
17. Tap Into the Networking Power of LinkedIn
Networking should be an important part of your bakery’s marketing strategy. Finding other businesses who you can team up with can extend your reach and create new opportunities for your bakery business.
With LinkedIn you can seek out and connect with owners of businesses that would potentially partner well with your bakery. Event planners, food and beverage managers, and food festival organizers are just some of the people you can network with.
18. Post Mouth-Watering Images on Your Bakery’s Instagram
Instagram is a very visual social media platform, focused on images rather than words. Use Instagram to your advantage by regularly posting beautiful images of your bakery’s products. Take photos of all of your tasty creations so that you always have images to choose from.
19. Take Advantage of Social Media Advertising for Your Bakery
Social media advertising is an essential part of any bakery’s online marketing strategy. It allows you to hyper-target your advertising to reach the exact type of customer that you’re looking to attract to your bakery.
Content that you post organically on social media can only reach so far. That means you’re missing out on a lot of potential customers who would love your bakery’s products. Social media advertising is a highly cost-effective way to expand your bakery’s reach on social platforms.
At Townsquare Interactive, we specialize in developing powerful social media advertising campaigns for bakeries.
20. Team Up Your Bakery with Social Media Influencers
Social media influencers are people who have a large, dedicated following on social media. Their followers trust them to recommend awesome products. Pairing up your bakery with a relevant social media influencer can have a major impact on attracting customers to your bakery.
Famous food bloggers are perfect social media influencers for bakeries to work with. Offer something of value to the influencer so that they’ll promote your bakery and get something out of it themselves. It’s a win-win situation.
Maximize Your Bakery’s Marketing Budget with Townsquare Interactive
As a bakery owner, you’ve only got a limited amount of time and energy. You want to focus on growing your bakery rather than handling all of the online marketing. In addition to that, you have a set budget for your bakery’s online marketing that you need to stick to.
Townsquare Interactive is a bakery online marketing agency that can help your bakery powerfully grow its online presence and attract more customers. We take care of your digital marketing campaigns while you focus on running your bakery business.
At Townsquare Interactive, we specialize in bakery website design, bakery advertising, bakery social media, and SEO for bakeries. Our talented marketing team handles all of your digital marketing needs under one roof.
Want to learn more about how we can help grow your bakery business? Just click on the button below and fill out the simple form to get your FREE quote today.
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