Home Builder Marketing: Top 22 Home Builder Marketing Ideas To Get More Home Builder Leads
We’re now halfway through the second quarter of 2022, making it the perfect time to try some new home builder marketing ideas. If you’ve been wondering how to get more customer home builder leads, we’ve got a ton of things you can try—and it all begins with your home builder website design.
Home builder marketing companies can all agree that it’s important to try a variety of things when it comes to home builder marketing. Why? Because every home builder provider needs home builder leads to survive—no matter your location or how long you’ve been completing home builder jobs for your community. Without a good flow of new home builder leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new home builder leads to your business like clockwork, that’s a recipe for:
- More high-paying home builder jobs
- Increased revenue for you and your crew
- Growth of your home builder business
We know why home builder providers rely on home builder marketing companies to generate custom home builder leads, but how can you do it affordably and efficiently? The answer is: a good home builder website with good home builder website design. If you’ve ever wondered how to get more custom home builder leads, follow the steps below—and consider working with a home builder marketing agency!
1. Get More Custom Home Builder Leads Through Your Website
If you don’t yet have a home builder website, one of the best things you can do for your business is to create one. A home builder website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your home builder business
- Read about the home builder services you provide
- See your service area
- Get in touch with you about home builder jobs
- Become a quality home builder lead for your business
Without a home builder website and professional home builder website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Home builder marketing companies can help you get set up.
2. Send Out Direct Mailers to Get More Custom Home Builder Leads
Here’s another home builder marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for home builder leads from other sources to determine if this is a viable solution for you.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one home builder advertising idea that’s been proven time and again to generate quality home builder leads. So, if you’ve been wondering how to get more custom home builder leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in custom home builder leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local home builder providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with home builder lead generation. As a home builder marketing agency, we can also set you up with a professional home builder website design and share other home builder marketing ideas for home builder digital marketing.
4. Always Use Local SEO for Home Builder Lead Generation
Search engine optimization (SEO for home builders) is still king in the home builder digital marketing space, which is why SEO for home builder companies is so popular. SEO is what moves your home builder business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for home builder companies alone can generate the majority of your custom home builder leads (but we still recommend reading the rest of these home builder marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a home builder marketing agency and let an expert in SEO for home builders get you up and running.
5. How to Get More Custom Home Builder Leads Through Strategic Alliances
Another smart way to generate custom home builder leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of custom home builder leads.
6. Content Marketing = Home Builder Marketing
Creating content for your ideal customers is a great way to get more custom home builder leads. Consider writing blog posts and articles that you can post on your home builder website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- 10 Signs Your Roof Needs to Be Replaced
- Top Paint Colors of 2022
- Plumbing Maintenance Tips to Get You Through the Winter
As you write these articles, plug your home builder. Suggest that readers use a home builder provider they can trust to do the job correctly the first time, and—if you’re affiliated with a certain home builder brand—talk them up!
7. Email Marketing = Home Builder Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your home builder business, you’ll make (on average) a $40 return on your investment.
Because most home builder businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready custom home builder leads and spend 33% less money on making sales.
8. Canvass the Area to Generate Custom Home Builder Leads
Canvassing an area to generate custom home builder leads might seem like an old-school marketing tactic, but it’s a home builder advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a home builder job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a home builder lead!
9. Get More Custom Home Builder Leads Through Facebook + Instagram
Still wondering how to get more custom home builder leads? Advertising on Facebook and Instagram can be a cost-effective method for home builder digital marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal home builder customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need home builder providers in the future. If you’ve been wanting to try social media advertising for your business, this is one of the home builder marketing ideas worth trying.
Paired with home builder SEO services and professional home builder website design, this is a powerful lead generation strategy. A home builder marketing agency can get you set up.
10. How to Get More Custom Home Builder Leads at Trade Shows
Attending trade shows should be high on your list of home builder marketing ideas. They not only provide plenty of solutions for how to get more custom home builder leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Home Builder Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and home builder contractors—they’re likely to send more home custom builder leads your way!
12. Ad Retargeting Is a Fresh Home Builder Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your home builder business.
Retargeting is a great way to keep your home builder business and home builder website in front of potential customers who have already shown interest by visiting your website. This is one home builder advertising idea well worth trying, especially if you’re already getting good traffic to your home builder website. Throw in some SEO for home builders for an extra visibility boost!
13. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary home builder provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more home builder lead generation opportunities since you’re both working to generate new custom home builder leads.
14. Reputation Management Affects Your Home Builder Business
Did you know 85% of people search online to find local home builder providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your home builder services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your home builder business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more custom home builder leads.
15. Make Your Home Builder Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your home builder marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your home builder marketing and home builder advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating custom home builder leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Create a Home Builder Facebook Group
Having a dedicated Facebook business page for your home builder business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into home builder jobs.
17. Use Google’s Local Service Ads to Get More Custom Home Builder Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for home builder providers, at least 7 of them will click one of those ads and turn into a home builder lead.
How much more money would you make per month with 7 more home builder contracts? For an extra boost, consider investing in home builder digital marketing, then use SEO for home builders and a professional home builder website design to hook your potential customers.
18. Create Helpful YouTube Videos About Home Builder Jobs
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful home builder videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a home builder business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your home builder website so they can learn more.
19. Increase Referrals to Get More Custom Home Builder Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your home builder business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one home builder marketing and home builder advertising idea you shouldn’t pass up.
20. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every home builder job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your home builder website and social media.
21. Use LinkedIn to Attract Custom Home Builder Leads
LinkedIn is more than a great place to establish yourself as a home builder expert and home builder business owner—it’s a great place to generate custom home builder leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the home builder you provide.
22. Don’t Pay for Custom Home Builder Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your home builder business, the quality of those custom home builder leads often isn’t up to par. Whenever possible, you want to attract quality custom home builder leads to your home builder website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative is using home builder digital marketing. Combined, home builder SEO services and professional home builder website design can increase your online visibility and win you more custom home builder leads.
Sign Up With Townsquare Interactive to Maximize Your Home Builder Marketing Budget
Website design isn’t the only element of an effective home builder marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate custom home builder leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for home builders and reputation monitoring, can strengthen your home builder marketing campaign and help you to generate more custom home builder leads.
The team at Townsquare Interactive specializes in creating home builder websites and marketing campaigns that generate custom home builder leads for businesses across the country. All of our home builder website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your home builder marketing campaign to the next level.
Click the button below to learn more about our home builder marketing packages and jumpstart your home builder website.