Home Security Company Marketing: Top 21 Home Security Marketing Ideas To Get More Home Security Leads
With the second quarter of 2022 quickly coming to a close, now is the perfect time to try some new home security business marketing ideas to grow your home security business. If you’ve been wondering how to get more home security leads, we’ve got a ton of things you can try—and it all begins with your home security website design.
It’s important to try a variety of things when it comes to home security company marketing. Why? Because every home security provider needs home security leads to survive—no matter your location or how long you’ve been completing home security jobs for your community. Without a good flow of new home security leads, it becomes impossible to grow your home security business.
But, if you create a system that attracts new customers and delivers new home security leads to your business like clockwork, that’s a recipe for:
- More high-paying home security jobs
- Increased revenue for you and your crew
- A dependable way to grow your home security business
We know why home security providers need to generate home security leads, but how can you do it affordably and efficiently? The answer is: a good home security website with good home security website design. If you’ve ever wondered how to get more home security leads, follow the steps below—and consider working with a home security marketing agency to grow your home security business!
1. Get More Home Security Leads Through Your Website
If you don’t yet have a home security website, one of the best things you can do for your business is to create one. A home security website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your home security business
- Read about the home security services you provide
- See your service area
- Get in touch with you about home security jobs
- Become a quality home security lead for your business
Without a home security website and professional home security website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A home security marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one home security advertising idea that’s been proven time and again to generate quality home security leads and grow your home security business. So, if you’ve been wondering how to get more home security leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in home security leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local home security providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with home security lead generation. A home security marketing agency can also set you up with a professional home security website design and share other ideas for home security company marketing to help grow your home security business.
3. Always Use Local SEO to Generate Home Security Leads
Search engine optimization (SEO for home security companies) is still king in digital marketing for security companies, which is why home security SEO services are so popular. SEO is what moves your home security business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for home security companies alone can generate the majority of your home security leads (but we still recommend reading the rest of these home security business marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a home security marketing agency and let an expert in home security SEO services get you up and running.
4. Get More Home Security Leads Through Facebook + Instagram
Still wondering how to get more home security leads? Advertising on Facebook and Instagram can be a cost-effective method for home security company marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal home security customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need home security providers in the future. If you’ve been wanting to try social media advertising for your business, this is one home security business marketing idea worth trying.
Paired with home security SEO services and professional home security website design, this is a powerful way to grow your home security business. A home security marketing agency can get you set up.
5. How to Get More Home Security Leads Through Strategic Alliances
Another smart way to generate home security leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of home security leads.
6. Content Marketing = Home Security Company Marketing
Creating content for your ideal customers is a great way to get more home security leads. Consider writing blog posts and articles that you can post on your home security website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Home Security Dos & Don’ts
- Neighborhood Safety Tips For 2022
- Choosing the Right Alarm System for Your Home
As you write these articles, plug your home security services. Suggest that readers use a home security provider they can trust to do the job correctly the first time, and—if you’re affiliated with a certain home security brand—talk them up!
7. Email Marketing = Home Security Company Marketing, Too!
Email marketing is one of the oldest forms of digital marketing for security companies, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your home security business, you’ll make (on average) a $40 return on your investment.
Because most home security businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready home security leads and spend 33% less money on making sales.
8. Create Helpful YouTube Videos About Home Security
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful home security videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a home security business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your home security website so they can learn more.
9. How to Get More Home Security Leads at Trade Shows
Attending trade shows should be high on your list of home security business marketing ideas. They not only provide plenty of solutions for how to get more home security leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your home security business.
10. Get Home Security Business Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and home security contractors—they’re likely to send more home security leads your way!
11. Give Telemarketing a Chance to Generate Home Security Leads
Though telemarketing was once a good channel for home security lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential home security customers.
While this is a viable solution for home security company marketing, it would be wise to evaluate how the cost compares to other home security marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
12. Reputation Management Affects Your Home Security Business
Did you know 85% of people search online to find local home security providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your home security services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your home security business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more home security leads.
13. Create a Home Security Facebook Group
Having a dedicated Facebook business page for your home security business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into home security leads and help grow your home security business.
14. Ad Retargeting Is a Fresh Home Security Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your home security business.
Retargeting is a great way to keep your home security business and home security website in front of potential customers who have already shown interest by visiting your website. This is one home security advertising idea well worth trying, especially if you’re already getting good traffic to your home security website. Throw in some home security SEO services for an extra visibility boost!
15. Use Google’s Local Service Ads to Get More Home Security Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for home security providers, at least 7 of them will click one of those ads and turn into a home security lead.
How much more money would you make per month with 7 more home security contracts? For an extra boost, consider investing in digital marketing for security companies, then use home security SEO services and a professional home security website design to hook your potential customers.
16. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary home security provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your home security business since you’re both working to generate new home security leads.
17. Send Out Direct Mailers to Get More Home Security Leads
Here’s another home security marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for home security leads from other sources to determine if this is a viable solution for you.
18. Canvass the Area to Generate Home Security Leads
Canvassing an area to generate home security leads might seem like an old-school marketing tactic, but it’s a home security advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a home security job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a home security lead!
19. Increase Referrals to Get More Home Security Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your home security business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the home security marketing ideas you shouldn’t pass up.
20. Send Out Press Releases About Your Home Security Business
Press releases are a great way to share new and exciting developments about your home security business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating home security leads.
21. Don’t Pay for Home Security Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your home security business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your home security website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your home security business is using digital marketing for security companies. Combined, home security SEO services and professional home security website design can increase your online visibility and win you more home security leads.
Sign Up With Townsquare Interactive to Maximize Your Home Security Marketing Budget
Website design isn’t the only element of an effective home security marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate home security leads using the steps above.
Adding other elements to your marketing campaign, such as home security SEO services and reputation monitoring, can strengthen your home security company marketing campaign and help you to generate more home security leads.
The team at Townsquare Interactive specializes in creating home security websites and marketing campaigns that generate home security leads for businesses across the country. All of our home security website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your home security company marketing campaign to the next level.
Click the button below to learn more about our home security company marketing packages and how to grow your home security business.