The motto says it all: "It doesn't cost, but someone pays."

A pizza chain has a new promotion that involves putting liquid pepper on one slice of pie....calling it "pizza roulette."

Hell Pizza in New Zealand douses one slice with a pepper sauce that is 1,000 times stronger than the average jalapeno.

The spice is so strong that anyone who plays the game - and loses - comes to tears.

The company is bragging that the slice contains the equivalent of a blast of police pepper spray.

And there's no charge from Hell Pizza for turning your pizza into a torture session. They'll turn any pie into a game of roulette for no extra cost.

Sounds like a great party game for the brave....or foolish!

(NY Daily News)

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