There's an empty storefront that has become shrouded in mystery and has many talking.

The Asbury Park Press has reported that an "unnamed supermarket" is all set to take over the old Toys R Us at Monmouth Plaza on the corner of Route 35 and Wyckoff Road.

Google Maps

I've been researching this project every which way and talking to all of my "friends in high places," and everyone is staying very tight-lipped on what chain is moving into town.

Get our free mobile app

APP even reached out to Monmouth Plaza officials. They said:

While it is very exciting and I look forward to the day when it can be divulged, at this point I'm not at liberty to say exactly who this tenant is but we can tell you that the use is a grocer and it's being retrofitted accordingly.

Here's what we do know.

This is a massive space. Whichever supermarket is planning on moving in will have a lot of room to fill. We're talking 35,000 square-feet. The Burger King at Monmouth Plaza will be knocked down, and a new business in the healthcare world will likely move into the space neighboring the mystery grocery store taking the place of the now-vacant DSW.

It's worth noting that the new supermarket will have a new façade, parking lot upgrades, new signs, bike racks, and electric vehicle charging stations. Very forward-thinking, right?

Do you have any intel on this project? If so, please let me know. You may remain anonymous. Matt.Ryan@townsquaremedia.com.

Here's what we think maybe the "mystery grocery store."

50 Famous Brands That No Longer Exist