Change Coming to McDonald’s Big Seller
Are McDonald’s Happy Meals about to get less…happy?
That all depends on who you ask.
McDonald’s tried out a pilot program last year that swapped out the traditional cheap plastic toy that every kid loves for…a book.
I’m all for improving and increasing literacy, but it’s a HAPPY meal. Know what makes kids happy? Crappy toys!
The five-week promotion will hand out non-fiction books from DK Books’ Amazing World series.
The catch? It’s only happening in Britain. For now.
I’m not sure how I would feel about that happening here…I like the idea of giving out books, but we all know most kids wouldn’t think of a book as a prize, and would feel like they missed out on something…then again, maybe that would help out the obesity epidemic by keeping them away from the not-food known as the Happy Meal.
(On that note: When I was a kid, I enjoyed the occasional gray lump known as the Chicken McNugget…and who can resist those fries? It was a rare treat. Healthy, no? Did I like it? Yes. And I don’t think it was all that detrimental to my long-term health and well-being, but I digress.)
If we could get kids to think of books as fun though? Well that seems like a good deal to me.