We all know Photoshop and airbrushing exists in magazines and ads, but did you ever realize just how dramatic those alterations are?

One video shows a model's incredible transformation in just 37 seconds...and it's shocking.

Watch as a regular looking woman is transformed to look more glamorous, more 'perfect,' getting taller, leaner, and wiped clean of her supposed flaws, all with some hair, makeup, and a few clicks of the mouse.

The video is a year old, but one blogger recently shared it, writing, 'I want to show my daughter, over and over, why the images of so many women she sees aren't realistic. And what I really want is for us to stop turning beautiful women into drawings and passing them off as real.'

Amen.

It really is an impossible standard of beauty we're striving for...what can we expect our kids to think of themselves?

Do you think airbrushed and Photoshopped images should be labeled as such? Tell us in the comment section below!