If you're not excited for Shark Week, this commercial will definitely change your mind.

Discovery is launching its promotional blitz for the always hotly-anticipated event with this awesome tongue-in-cheek spot that makes it clear that "it's a bad week to be a seal."

Sure, this event has been going on for years, but kudos to Discovery for finding a way to keep things fresh.

Shark Week kicks off August 4. You've been warned.