Digital Marketing For Deck Builders: Top 25 Traditional & Digital Marketing Strategies For Deck Builders
With the second quarter of 2022 winding down, now is the perfect time to try some new deck builder business marketing ideas to grow your deck builder business. If you’ve been wondering how to get more deck builder leads, we’ve got a ton of things you can try—and it all begins with digital marketing for deck builders.
It’s important to try a variety of things when it comes to deck builder marketing. Why? Because every deck builder needs deck builder leads to survive—no matter your location or how long you’ve been completing deck building jobs for your community. Without a good flow of new deck builder leads, it becomes impossible to grow your deck builder business.
But, if you create a system that attracts new customers and delivers new deck builder leads to your business like clockwork, that’s a recipe for:
- More high-paying deck building jobs
- Increased revenue for you and your crew
- A dependable way to grow your deck builder business
We know why deck builders need to generate deck builder leads, but how can you do it affordably and efficiently? The answer is: digital marketing strategies for deck builders that provide strong internet marketing for deck builders. If you’ve ever wondered how to get more deck builder leads, follow the steps below—and consider utilizing digital marketing for deck building companies to grow your deck builder business!
1. Get More Deck Builder Leads Through Your Website
If you don’t yet have a deck builder website, one of the best things you can do for your business is to create one. A deck builder website acts as your business’s online storefront—it’s the cornerstone of online marketing for deck builders and gives potential customers a place to:
- Learn more about your deck builder business
- Read about the deck builder services you provide
- See your service area
- Get in touch with you about deck building jobs
- Become a quality deck builder lead for your business
Without a deck builder website and digital marketing for deck builders, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Digital marketing for deck building companies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one deck builder advertising idea that’s been proven time and again to generate quality deck builder leads and grow your deck builder business. So, if you’ve been wondering how to get more deck builder leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in deck builder leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local deck builders.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about digital marketing for deck building companies, including how we can help you create a powerful PPC and SEM campaign that will help you with deck builder lead generation.
3. Always Use Local Deck Builder SEO to Generate Deck Builder Leads
Search engine optimization (SEO for deck builders) is still king in digital marketing for deck builders, which is why SEO for deck builders is so popular. SEO is what moves your deck builder business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for deck builders alone can generate the majority of your deck builder leads (but we still recommend reading the rest of these deck builder business marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to use digital marketing for deck building companies and let an expert in SEO for deck builders get you up and running.
4. Get More Deck Builder Leads Through Facebook + Instagram
Still wondering how to get more deck builder leads? Advertising on Facebook and Instagram can be a cost-effective method for deck builder marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal deck builder customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a deck builder in the future. If you’ve been wanting to try social media advertising for your business, this is one deck builder business marketing idea worth trying.
Paired with deck builder SEO and other digital marketing strategies for deck builders, this is a powerful way to grow your deck builder business. Digital marketing for deck building companies can get you started.
5. How to Get More Deck Builder Leads Through Strategic Alliances
Another smart way to generate deck builder leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of deck builder leads.
6. Create a Deck Builder Facebook Group
Having a dedicated Facebook business page for your deck builder business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into deck builder leads and help grow your deck builder business.
7. Content Marketing = Online Marketing For Deck Builders
Creating content for your ideal customers is a great way to get more deck builder leads. Consider writing blog posts and articles that you can post on your deck builder website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Deck Maintenance for Beginners
- Top Home Projects of 2022
- 10 Tips for Finding the Perfect Deck Furniture
As you write these articles, plug your deck builder services. Suggest that readers use a deck builder they can trust to do the job correctly the first time, and—if you’re affiliated with a certain deck builder brand—talk them up!
8. Create Helpful YouTube Videos About Deck Building
YouTube is a popular platform, so why not use it for digital marketing for deck builders? Make an account (it’s free!) and start posting helpful deck builder videos. The videos can document your day-to-day activities, follow deck building jobs from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a deck builder business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your deck builder website so they can learn more.
9. Email Marketing = Online Marketing For Deck Builders, Too!
Email marketing is one of the oldest forms of digital marketing strategies for deck builders, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your deck builder business, you’ll make (on average) a $40 return on your investment.
Because most deck builder businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready deck builder leads and spend 33% less money on making sales.
10. How to Get More Deck Builder Leads at Trade Shows
Attending trade shows should be high on your list of deck builder business marketing ideas. They not only provide plenty of solutions for how to get more deck builder leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your deck builder business.
11. Get Deck Builder Business Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and deck builder contractors—they’re likely to send more deck builder leads your way!
12. Give Telemarketing a Chance to Generate Deck Builder Leads
Though telemarketing was once a good channel for deck builder lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential deck builder customers.
While this is a viable solution for deck builder marketing, it would be wise to evaluate how the cost compares to other deck builder business marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Deck Builder Business
Did you know 85% of people search online to find local deck builders? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your deck builder. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
When using internet marketing for deck builders, list your deck builder business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more deck builder leads.
14. Ad Retargeting Is a Fresh Online Marketing For Deck Builders Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your deck builder business.
Retargeting is a great way to keep your deck builder business and deck builder website in front of potential customers who have already shown interest by visiting your website. This is an idea well worth trying for digital marketing for deck builders, especially if you’re already getting good traffic to your deck builder website. Throw in some deck builder SEO for an extra visibility boost!
15. Make Your Deck Builder Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your deck builder marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your deck builder marketing and deck builder advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating deck builder leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Deck Builder Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for deck builders, at least 7 of them will click one of those ads and turn into a deck builder lead.
How much more money would you make per month with 7 more deck builder contracts? For an extra boost, consider investing in digital marketing for deck builders, then use SEO marketing for deck builders and digital marketing strategies for deck builders to hook your potential customers.
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary deck builder provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your deck builder business since you’re both working to generate new deck builder leads.
18. Send Out Direct Mailers to Get More Deck Builder Leads
Here’s another deck builder marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for deck builder leads from other sources to determine if this is a viable solution for you.
19. Canvass the Area to Generate Deck Builder Leads
Canvassing an area to generate deck builder leads might seem like an old-school marketing tactic, but it’s a deck builder advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing deck building jobs in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a deck builder lead!
20. Increase Referrals to Get More Deck Builder Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your deck builder business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one deck builder marketing and deck builder advertising idea you shouldn’t pass up.
21. Take Pictures of Completed Deck Building Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of deck building jobs you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your deck builder website and social media.
22. Use LinkedIn to Attract Deck Builder Leads
LinkedIn is more than a great place to establish yourself as a deck builder expert and deck builder business owner—it’s a great place to generate deck builder leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the deck builder services you provide.
23. Hunt for Deck Builder Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a deck builder project. Take a quick scroll through the classifieds and see if anyone is looking for a deck builder. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for deck builders on Craigslist are ready to work with you now and pay for your services.
24. Send Out Press Releases About Your Deck Builder Business
Press releases are a great way to share new and exciting developments about your deck builder business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating deck builder leads.
25. Don’t Pay for Deck Builder Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your deck builder business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your deck builder website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your deck builder business is using digital marketing for deck builders. Combined, SEO marketing for deck builders and other digital marketing strategies for deck builders help increase internet marketing for deck builders and win you more deck builder leads.
Sign Up With Townsquare Interactive to Maximize Your Deck Builder Marketing Budget
Website design isn’t the only element of effective digital marketing strategies for deck builders, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate deck builder leads using the steps above.
Adding other elements to your digital marketing for deck builders, such as SEO marketing for deck builders and reputation monitoring, are great ways to strengthen digital marketing strategies for deck builders and help you to generate more deck builder leads.
The team at Townsquare Interactive specializes in creating deck builder websites and digital marketing strategies for deck builders that generate deck builder leads for businesses across the country. All of our deck builder website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your deck builder marketing campaign to the next level.
Click the button below to learn more about our digital marketing strategies for deck builders and how to grow your deck builder business.