Calling all Jersey Shore fans....and yes, the show on MTV even though I love the physical location with all my heart.

Do you remember Sammi Sweetheart?

She was on the first original six season of Jersey Shore but never returned for any of the following seasons of Jersey Shore: Family Vacation. I am going to guess she didn't want me to be entangled with Ron again and I don't blame her.

But she has moved onward and upward to a brand new business venture that is opening right here at the Jersey Shore!


Here is how the store is being described on the Sweetheart Coast website:

"SWEETHEART COAST IS A NEW FASHIONABLE WOMEN'S CLOTHING BOUTIQUE WITH FUN HOME DECOR, ACCESSORIES AND UNIQUE GIFTS.   SWEETHEART COAST OFFERS POSITIVE BEACH VIBES TO CAPTURE THE ESSENCE OF OCEAN CITY NEW JERSEY."

I did some browsing on the website and the items are pretty affordable. Pieces of jewelry are about $10 on average and various pieces of clothing are about $20.

But my bank account still has a bad feeling because that just means that we can buy more with the same budget.

And even more good news.....the store will be opening up in time for this upcoming Summer! And she is currently hard at work preparing.

I've always loved Sammi's style...even going back to the "RAHN STAHHPPPP!!!" days. So having her style come to life in a Jersey Shore store excites the crap out of me. 

Big things for Sammi started at the Jersey Shore and that is right where she ended up to start a business of her very own. Kind of full circle if you think about it. 

Good luck Sammi. We'll be rooting for you! 

Give @SweetheartCoast a follow on all social media platforms for updates regarding inventory and a grand opening date! 

But for the time being, let's take a look at some of my favorite items currently for sale at Sweetheart Coast's website

Some Of The Trendiest Items For Sale At Sweetheart Coast Courtesy Of Sammi Sweetheart

Are you a Jersey Shore fan? Do you love fashion? Then support this new business venture...

SAD: The Jersey Shore Businesses We've Lost During COVID

Tour this Breathtaking Beach Mansion with the Undisputed Best View at the Jersey Shore