Social media platforms are a resource for information, a way to communicate digitally with family and friends and a place to share with others what's going on in your life. It becomes a place of annoyance or fear when people misuse it to harm others.
Normally with new artist albums, there's heavy promotion for weeks, if not months, to build up some hype for it. When you're someone like Beyonce though, you don't follow the rules. You do what you want, and you rock it.