If you grew up begging your parents to take you to Toys R Us on a Saturday afternoon, hoping to get the latest original Nintendo game, get ready for a little dose of nostalgia. The once-iconic toy store that disappeared from malls years ago is making its way back, this time with a fresh new look and a more innovative strategy. After closing hundreds of stores in 2018, Toys R Us is now opening new locations inside shopping malls across the country.

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Why Toys R Us Is Returning To Malls

Instead of the huge warehouse-style stores many of us remember, the new Toys R Us locations are designed to fit into modern shopping centers. Think smaller and more interactive. Toys R Us is banking that we will still love the magic of walking into a toy store, seeing everything up close. And honestly, it’s a smart move. With so many people shopping online, malls need attractions that make the trip worth it.

The new stores will focus on a fun, hands-on experience rather than just shelves of toys. Some are opening as full-time locations, while others are seasonal “holiday shops” popping up for the busiest shopping months of the year.

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The Future Of Toy Shopping in New Jersey

So what can we expect next? Reports say more than 30 Toys R Us stores are planned to open by the end of the year. Whether it’s in big malls or outlets, the goal is to bring back the excitement of picking out the perfect toy in person. For anyone who misses hearing “I’m a Toys R Us kid,” this comeback is a welcome surprise.

photo from Janet Pensabene
photo from Janet Pensabene
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The only New Jersey Toys R Us relaunch planned for the holidays is at Deptford Mall. Look for it between Sephora and Victoria's Secret.

👇👇Wow! How many of these classic toys do you remember?👇👇

LOOK: The top holiday toys from the year you were born

Looking back on trends from 1924 through 2023, Stacker gathered a list of toys that came out each holiday season that captivated the public zeitgeist.

Gallery Credit: Stacker

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