Okay Burger King...we'll give it to you. This was very clever.

The fast food chain recently announced their brand new "Unhappy Meals."

Now this new meal option has two purposes.

1. To get at McDonald's "Happy Meals" obviously.


As you can see in the commercial above, the idea is to let people know that it is okay to not be okay. It definitely has been a stigma in the past to hide all emotional and mental health struggles and I do believe that this campaign is trying to change that.

Plus, there is more than one way to not necessarily be okay and Burger King's new promotion recognizes that. You could be in a salty mood, a down in the dumps mood, or overall just pissed off at the world mood.

There are different meals being offered to reflect your different moods. There is the "yaaas" meal, the "pissed" meal, the "blue" meal, and the "DGAF" meal. They each come with a whopper, fries and a drink.

This campaign has definitely received some backlash and a lot of people have expressed outrage on social media because the overall opinion seems to be that these colored boxes or a simple meals does not offer a solution or even shows how difficult it is to deal with mental health struggles.

I, as someone who also has mental health struggles, think that Burger King is trying to raise awareness and shine a spotlight on a topic that has otherwise been completely avoided and deemed taboo in public situations.

A large company is exposing everyone, even the younger generations, to the harsh truth of reality: everyone is not always going to be ok.

This could be a turning point on how mental health is handled in the future and I can only applaud that.

Take a look at the original article at NJ.com.

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