The Future Of Fast Food In New Jersey: Wendy’s Dynamic Pricing Explained

If you're heading to Wendy's for lunch, it may cost you $10, maybe $15 or even $20.

You just don't know and you won't find out until you get there.

Get our free mobile app

Ordering a Bacon Classic, French Fries and chocolate Frosty at noon on let's say a Friday may cost you a little more compared to ordering the same 3 things on a Monday at 3 pm.

Let me explain!

It's called dynamic pricing, which means the cost will fluctuate depending on the current market demand.

Wendy's Will Start Testing Surge Pricing

We still have a little time before Wendy's starts testing this new feature, but you'll eventually notice the change.

It won't be rolled out until early next year, but I'm curious how many other fast food restaurants will start doing this too. Will this become the norm?

A Wendy's spokesperson said in a statement to TODAY.com:

Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menu boards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather.

 

Other companies are already going this. Today.com points out how Uber changes their pricing if the demand is high for a driver.

So does this mean the cost of a Frosty may be cheaper during the colder months here in New Jersey and the chili will be more expensive?

Maybe we'll be able to get a good deal ordering a Frosty in February!

If you're looking for something other than fast food, check out these amazing places in New Jersey to get a delicious burger.